Isla Bonita is a digital platform that simplifies group cruise planning through personalized, intuitive experiences.

Group trips can be exciting, but planning can become stressful as more people, preferences, schedules, and budgets are added to the mix.

Travelers typically approach planning in two ways: through a travel agency or through self-planning. Travel agencies can reduce some of the coordination work, but often offer limited options at higher costs. Self-planning allows for more flexibility and control, but requires more time and effort to organize.

This project focuses on a centralized cruise search experience that brings multiple tropical destination cruise lines under one roof, making it easier for users to compare and choose options.

The experience is designed to accommodate a wide range of users, from first-time cruisers and traditional planners to more experienced travelers.

The initial core experience focused on:

• Simplifying the process of browsing large amounts of travel options
• Reducing effort when comparing routes, pricing, and amenities across cruise lines
• Balancing guided recommendations with search and filtering flexibility

Expanding the concept: Group travel

User interviews and research revealed that while many travel platforms support individual booking, group planning is often disconnected and self-managed through long group chats, planning meetings, shared documents, and one person acting as the main coordinator carrying the pressure of making decisions that make everyone happy.

This insight led to the most distinct functionality of this platform: The Cruise Quiz, which translates answers into personalized recommendations for faster decision-making and making sure everyone in the group feels included.