Majao is a conceptual brand and ecommerce experience that celebrates Dominican culture through artisan spreads, connecting each product to the farmers, regions, and artists behind it.
Context
The name Majao, short for majado, means “mashed” in Dominican slang and reflects the brand’s emphasis on freshness and a handmade approach. Each product is crafted to feel as close to the raw produce as possible, with flavors inspired by traditional Dominican cuisine and desserts.
The digital platform is designed to elevate Majao as a premium Dominican brand, showcasing locally made products through a culturally rich shopping experience that teaches shoppers about native agriculture, art, and culture.
The brand is centered around ecommerce as its primary point of sale, with opportunities to expand into curated retail spaces such as gift shops, Dominican and Latin boutiques, wholesale partnerships, and culturally relevant venues like museum shops and events celebrating the Dominican Republic.
Site Structure
The content centers around two specific areas:
Shopping
The shopping experience blends essential ecommerce information with storytelling, highlighting product details and ways to enjoy each spread. Users can shop individual products or explore collections based on the regions in the Dominican Republic.
Storytelling
The storytelling experience highlights both farmers and artists at the heart of the brand. The Meet Our Farmers page showcases farmers through short bios and multimedia assets, offering a deeper understanding on how their work shapes their lives and communities. This extends into artists, the creatives behind the art pieces featured in each jar, which are highlighted across product and collection pages.
Features Overview
Online Shopping Experience
Browse products through a flexible system with filtering by region, flavor profile, product type, and price.
Product Details
Learn about product ingredients, Dominican cultural context, production, and other unique details such as food and drink pairing suggestions.
Farmer & Artist Spotlights
Discover the stories of the people behind each product through multimedia assets, highlight the human side of the brand.