Majao is a conceptual brand and ecommerce experience that celebrates Dominican culture through artisan spreads, connecting each product to the farmers, regions, and artists behind it.
Majao: Dominican Artisan Spreads
Context
The name Majao, short for majado, means “mashed” in Dominican slang and reflects the brand’s emphasis on freshness and a handmade approach. Each product is crafted to feel as close to the raw produce as possible, with flavors inspired by traditional Dominican cuisine and desserts.
The digital platform is designed to elevate Majao as a premium Dominican brand, showcasing locally made products through an engaging shopping experience that teaches shoppers about native agriculture, art, and culture.
The brand is centered around ecommerce as its primary point of sale, with opportunities to expand into curated retail spaces such as gift shops, Latin boutiques, wholesale partnerships, and events celebrating the Dominican Republic.
Packaging Design
Majao consists of region based-collections (Cibao, Este, and Sur). Select the arrows to view the three collections.
Ecommerce Experience and Brand Strategy
The ecommerce experience was designed to balance strong storytelling with usability. Clear product browsing, region-based collections, and engaging product pages allow users to shop intuitively while learning about the farmers, artists, and cultural context behind each spread.
Homepage Promotions
Refresh homepage content to support product launches, new collections, seasonal campaigns, and other brand moments.
Featured Artist + Farmer Spotlights
Regularly rotate stories of the people behind each product through multimedia content across the homepage and product pages, highlighting the human side of the brand.
Email Marketing Integration
Use newsletters thoughtfully to promote new releases, featured collections, recipes, and farmer and artist stories without overwhelming the customer experience.
Partnership Opportunities
Feature collaborations with complementary food and beverage brands through curated pairings, recipes, and serving ideas that introduce new ways to enjoy every jam.
Analytics + Optimization
Use insights such as best-sellers, search terms, and checkout drop-off points to improve conversion over time and introduce retention tactics like returning customer offers sent through email.
Social Media Marketing
Extend the brand beyond the website through social media campaigns featuring product launches, farmer and artist stories, recipe content, and other brand highlights.